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Remarketing and Retargeting – the Most Effective Way to Increase Your Online ROI

Remarketing and Retargeting – the Most Effective Way to Increase Your Online ROI

When you are a brand owner and you already know that there are customers who are willing to purchase your product or service but are refraining for some reason, it is obvious that you will feel desperate to change their minds. Now, think about it in real life. A customer enters your store, asks about a product, checks it out and then leaves without purchasing it. Now, to keep this potential customer with you, won’t you feel like doing everything? However, in reality, if your staff keeps showing up everywhere reminding the customer about your brand, then it will seem downright creepy and almost like stalking which in turn can get you flaks from your customer base. But when it is about online shopping, things will be different.

For online shopping and promotion, retargeting aka remarketing is a very effective way to engage your customers with your brand. So, when you are planning to boost your sales while using the data of your potential customer’s interest as well as the relevance of your products in their life, getting the help of retargeting and remarketing services is the best option for you. Now, if you are thinking that retargeting and remarketing campaigns are tough to handle, then don’t worry. In the following points, we are going to talk about the most trustworthy services that can help you with retargeting and remarketing more efficiently. Take a look.


When it comes to retargeting and remarketing, AdRoll is the most trusted name that has been used by MOZ, Levi’s, Salesforce and Vines. AdRoll functions in partnership with Facebook Exchange, Google, Yahoo, and Microsoft. As a result, with AdRoll, you can reach around 98% of all websites on the internet. On average, if you are paying $1 you will earn $10 as ROI. With the help of AdRoll, you will be able to do segmentation of your potential customers depending on their geographical location, actions, and their purchase intent. You can also track the conversion with advanced tracking tools that will help you understand whether you are on the right track or not. In fact, being a partner with Facebook, you can easily set up a campaign for Facebook News Feed too. In a nutshell, if you have a budget to spend on retargeting and remarketing, AdRoll will be your best bet.


If you want to run a campaign on search target, then Chango should be your go-to service. This doesn’t need the user to visit your website, click on a product and add to cart. The service can target your potential audience by tracking the search queries that they put in the search box of the search engine. For example, if a user is searching for a product that you offer and lands on your page, Chango will enable you to show the ad while promoting your product or the relevant offerings. With the help of Chango, you can get access to 8 billion search events on Google, Bing, and Yahoo. With the help of massive network of data partners, Chango increases the chances of getting ROI manifold. It offers you a dedicated account manager which means you don’t have to deal with the headache of setting up and managing the account. You can easily target extensive customer base from US, UK, and Canada. With Chango, you can get a real insight into the mind and intent of your potential buyers and that can help you immensely in retargeting.

So, now as you know about these services that can help you in retargeting and remarketing, what are you waiting for? Start using these services and boost your marketing quite a few notches.


Are you planning to boost your marketing and maximize the ROI? Read the blog to know about retargeting and remarketing services that can help you.

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