The Top 8 Celebrity Beauty Brands in 2026 with the Highest Gross Revenue

The year 2020 took a significant toll on many industries, and the beauty industry was no exception.

However, that was 5 years ago! In the meantime, the beauty and personal care market trajectory has experienced substantial growth. In fact, statistics suggest that the beauty and personal care market is expected to generate a total revenue of $677.19 billion in 2026, with a C.A.G.R of 3.37%.

And this exponential growth is being driven by a new wave of entrepreneurs who have an already built-in audience- celebrities! Celebrity beauty brands are the new favorites that are thriving on the foundation of transparency and understanding of consumer needs. And in this blog, we have jotted down 10 such celebrity-backed brands of 2026 with the highest revenue numbers!

Let’s take a closer look.

Highest-Earning Celebrity Beauty Brands of 2026

It’s not a new phenomenon when celebrities are seen turning into entrepreneurs. But, it is definitely a phenomenal thing when beauty brands by celebrities become million-dollar empires, and surpass the already-existing giants seamlessly!

That being said, here is a list of 8 of the highest-earning celebrity beauty brands that are making it big in 2026-

Fenty Beauty- Rihanna

Rihanna did not just launch a makeup line. She went on to ignite a revolution! Fenty Beauty was the first revolutionary beauty brand that portrayed inclusivity like no one else. It first launched with 40 different foundation shades, which set a new benchmark in the industry. The brand’s focus on catering to all skin tones and types made it an instant global phenomenon.

Co-owned with the luxury giant LVMH, Rihanna’s strategic partnership has been instrumental in her brand’s expansion. Its savvy marketing across social media platforms keeps the brand at the forefront of the cultural conversation. In 2026, Fenty Beauty continues to lead the pack with an estimated annual revenue of around $602.4 million. The brand has earned its place as one of the highest-earning beauty brands in the industry.

Rare Beauty- Selena Gomez

Rare Beauty has proven that a brand can be both– profitable as well as purpose-driven. Selena Gomez built the company on a mission of mental health advocacy. A portion of all sales goes to the Rare Impact Fund, which supports mental health services. This authentic, values-first approach has resonated deeply with consumers, especially Gen Z.

The brand’s U.S.P. is its focus on easy-to-use products that promote self-expression. Its viral sensation, the Soft Pinch Liquid Blush, has become a cult favorite, selling millions of units. In 2026, the brand’s annual revenue stands somewhere around $300 million. Added to that, they pose themselves as a ‘Vegan & Cruelty Free Makeup’ brand, which is a crucial factor behind the brand’s impressive sales trajectory.

Kylie Cosmetics- Kylie Jenner

Kylie Jenner is considered a pioneer in the modern celebrity business brand list. She turned the cult-favorite Lip Kits into a multi-million-dollar empire, using the power of social media.

The brand’s success is based on a direct-to-consumer model (D2C) and limited-edition product drops that create a frenzy among fans. While it has seen some ups and downs, Kylie Cosmetics, with its exclusive products and trendsetting capabilities, remains a commercial powerhouse. The brand’s revenue is projected to be around $200 million currently, thereby making it one of the most successful celebrity brands with robust sales figures.

Honest Beauty- Jessica Alba

Jessica Alba’s Honest Beauty is the perfect instance of a brand built purely on trust. The brand’s U.S.P. lies in its transparency and its commitment to manufacturing clean, non-toxic beauty products.

Consumers go wild over Honest Beauty’s products because they trust the ingredients and the company’s ethos. The brand has a strong reputation for transparency and safety. And this very approach has helped it build a loyal and dedicated customer base. In 2026, Honest Beauty’s consistent performance continues to make it a standout on the list of profitable celebrity beauty brands, with an annual revenue of $300 million.

Goop- Gwyneth Paltrow

Gwyneth Paltrow’s Goop began its journey as a lifestyle newsletter brand. Slowly, but steadily, it has evolved into a full-fledged wellness brand. Goop is known for its content-driven commerce strategies, which help educate and engage customers before presenting the products. The U.S.P. is its focus on wellness from the inside out. Although the products come at high price points, Goop managed to secure around $75 million in annual revenue, which is a significant financial success.

Anomaly Haircare- Priyanka Chopra Jonas

Priyanka Chopra Jonas’s Anomaly Haircare is a huge success story. It has become one of the highest-earning celebrity-owned beauty brands in a very short time. The brand’s U.S.P. is its combination of sustainability and affordability. It offers high-quality, clean hair care products in eco-friendly packaging at a price point that is accessible to a wide audience. Such a simple yet impactful approach to beauty has resonated with consumers who want to make conscious purchases without breaking the bank. Anomaly’s annual revenue is an impressive $50 million, which is definitive proof that a brand with a strong message and a focus on both quality and value can become a market leader.

Haus Labs- Lady Gaga

Lady Gaga’s Haus Labs initially began as a makeup brand. It was re-branded in 2026 with a new mission- to create clean, high-performance, and vegan products that celebrate individuality. The U.S.P. is its unique blend of creative, bold aesthetics. Lady Gaga’s passion for the brand is evident in every product offered by the brand. Haus Labs’ success can be attributed to its commitment to quality and its celebration of individuality. With an estimated annual revenue of $30 million in 2026, it has earned its place as one of the top luxury beauty brands of 2026.

r.e.m beauty- Ariana Grande

r.e.m beauty is a rising star in the industry and is on its way to becoming one of the best celebrity-backed beauty startups. Founded by Ariana Grande, the brand’s U.S.P. is its futuristic, outer-space aesthetics. r.e.m beauty’s success is a result of Grande’s dedicated fanbase and her distinct, recognizable aesthetic, which is infused into every product. The makeup is high-quality, functional, and visually appealing, allowing fans to tap into Grande’s signature look. With an impressive revenue of $25 million, r.e.m beauty is proving that a strong personal brand and a clear creative vision are key to a successful launch.

Did You Know? The PR and marketing team of celebs, at times, resort to guerrilla marketing strategies to promote their brand among the public! Here are the 4 types of guerrilla marketing strategies that can help you have an idea of why such strategies are extremely effective.

Wrapping Up

Celebrities are no longer just endorsing products! They are creating their own and setting the standards of beauty and personal care quite high! What’s best about this is that these celeb-backed brands are prioritizing inclusivity, sustainability, and authenticity, which is helping them get more popular among the newer generations. This approach is what helps them compete with the existing giants and allows them to quickly become one of the best-selling celebrity makeup brands.

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F.A.Qs

1. Which celebrity makeup brand makes the most money?

Rihanna’s makeup brand, Fenty Beauty, stands at the top of the highest-grossing celebrity beauty brand, with an annual revenue of around $600 million.

2. Is Anomaly bigger than Kylie Cosmetics?

No. In terms of revenue and valuation, Kylie Cosmetics beats Anomaly by miles. While the annual revenue of Kylie Cosmetics stands at around $200 million, the annual revenue of Anomaly stands at around $50 million.

3. Who is Fenty Beauty’s biggest competitor?

In the celeb space, Selena Gomez’s Rare Beauty is considered one of the top contenders to Rihanna’s Fenty Beauty.

4. What is the first celebrity beauty brand?

The first-ever celebrity to launch a makeup line was Iman Abdulmajid. She launched her beauty brand, Iman Cosmetics, back in 1994.

5. Which is the oldest beauty brand in India?

The oldest beauty brand in India happens to be ‘Lakme,’ which was launched by J.R.D. Tata in 1952.

6. What are the top 10 cosmetic companies?

Here is a list of the top 10 global cosmetic companies-

• L’Oreal
• Estee Llauder
• Shiseido
• Coty
• Unilever
• Chanel
• MAC Cosmetics
• Nivea
• Avon
• Beiersdorf

Amilia Brown

Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.