Content marketing represents a changing world with trends coming and going too often. Therefore, you need to stay updated with the current trends to stay ahead of the competition. Content creation is a necessity for today’s businesses and the trend has been growing exponentially over the last few years. With the significance of content showing no signs of slowing down, over 90% of digital marketers plan to invest in content marketing. If you are among them, explore these content marketing trends to benefit your business in the coming years.
1. Repurposing content
Any content marketing specialist would value repurposing old content and making it one of the noted strategies. For instance, a blog post for SEO can be turned into a video series to cater to your social goals. The trend of repurposing old content is one of the trends to continue gaining popularity in 2023 and is surely a cost-effective way to fetch big rewards.
2. Using long-form content
With so many options that today’s customers explore before making a purchase decision, it seems they need to know in depth. Keeping them in mind, another trend of content marketing to stick out this year would be to create long-form content that also creates more opportunities for including keywords, information, and backlinks.
3. Short videos
There is no denying that video posts are way more engaging than static ones. More and more content marketing experts need to lean toward video content in 2023. The stress would be on short videos that have continued to grow as a trend. Reels, YouTube Shorts, Pinterest, and Instagram Stories are examples of short videos.
4. Incorporate value in the content
No user turns to search engines to read the information that is repetitive and hardly helpful. People today need the best experience as time becomes one of the most valuable resources. Therefore, every piece of writing needs to be treated as the sole opportunity to impress the audience. If your content fails to address the requirements of the readers, you have got to look for ways to improve them.
5. Content for humans
Gone are the days when consumers envisaged businesses as formal. Things have changed and the barriers have gone. So, content marketers need to turn away their focus from business-oriented writing and pen articles and blogs to connect with the readers. Include emotions and empathy to relate with the customers and to build relationships. Research reveals that over 90% of consumers are more likely to stay loyal to a brand that is real and transparent. Change your brand guidelines and voice if you need to create human connections through content marketing.
6. Use SEO strategically
SEO today is getting smarter and you have to play your cards right. The norm today is to write for people before search engines. Want to know why? Search engines have their way of figuring out what appeals to customers. So, as a content marketer, you need to create high-quality and people-focused content and let Google take it to the top.
The year 2023 will be significant for content marketing. Therefore, brands need to focus on humanizing digital experiences. If you are ready to get started with content marketing this year, pack in these trends to boost the revenue stream.
Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.
