Cross-Industry Celebrity Brand Partnerships: Trending Collabs You Should Know About

Has this ever happened that you bought a certain product just because you saw it’s a limited edition thing endorsed by your favorite B-town or H-town star?

You’re not alone! This phenomenon happens with most of us. And honestly, this is the reason why more brands nowadays are deciding to collaborate with celebrities or influencers. Why so?

Well, consumers nowadays have gotten smart! They don’t just want to be ‘cool’ by imitating their favorite celeb’s fashion choices. Instead, what they want is to embrace the vibe and the lifestyle through the products that reflect their favorite star’s personality and passion.

And it is this shift in consumer perception that has led to cross-industry celebrity brand partnerships. So, let’s stick to this blog and explore some of the trending cross-industry celeb-brand collaborations that portray how brands are leveraging this trend to set themselves apart from their competition and drive massive sales.

What are the Benefits of a Celebrity Partnership with Brands?

Before we get into the list, let’s just take a while and understand how these brand celebrity collabs or partnerships are proving to be beneficial-

It helps increase brand awareness

In terms of popularity, a brand hardly surpasses a celebrity! So, whenever a celebrity collaborates with a brand, the latter gets exposed to the former’s massive follower base, which helps more people know about the brand.

It increases engagement and sales

Rather than a normal person endorsing a brand, we tend to trust a brand more when a celebrity does the same! Therefore, a celeb partnership can significantly increase a brand’s engagement and sales, and also increase customer loyalty.

It helps elevate brand image

Another one of the crucial benefits that celebrity venture partnerships bring about is that they help elevate the overall image of a brand! How?

Well, when a brand collaborates with a star, people start to see it as a status symbol! This makes the brand seem more prestigious and premium, which eventually helps customers feel like they are buying into the lifestyle of their favorite star.

Top-Trending Cross-Sector Celebrity Endorsements

HRX x Country Delight

According to research, 3 out of 4 Indians don’t have enough protein in their daily diet. What’s surprising is that most of them aren’t even aware of the daily protein requirement they need!

To address this problem, HRX- the fitness brand co-founded by Hrithik Roshan, collaborated with Country Delight and started the ‘Mission Protein’ campaign. The mission of this whole initiative is to offer natural, protein-rich foods, like paneer, eggs, milk, bread, dahi, etc., through Country Delight’s nationwide distribution network to make sure that every Indian hits their protein goals effectively.

Sabrina Carpenter x Dunkin’

You know how some trends aren’t that groundbreaking, but still manage to cut through the noise? Well, Sabrina Carpenter’s collaboration with Dunkin’ is the perfect instance of that celebrity brand partnership trend!

In early 2025, Dunkin’ came to terms with the pop star and created a limited-edition product- the new Strawberry Shortcake Iced Latte– trying to combine blended coffee culture with a dash of pop energy!

Now, surely the purpose of this brand partnership wasn’t to change the world or address an ongoing issue. However, despite that, the campaign was extremely well-timed as the pop star’s latest single was topping the popularity charts, and fans all around wanted a piece of that exclusivity!

Being Human x Marvel

Out of the trending celebrity collaborations with brands, this one happens to be one of the most iconic ones and has attracted the spotlight accordingly.

In 2025, Being Human, founded by Salman Khan, decided to partner up with Marvel. This collab gave rise to a massive limited edition collection. They launched about eighty specially-designed pieces, which included t-shirts, shirts, denim jackets, jeans, polos, etc, incorporating the iconic Marvel elements- like Captain America’s shield, Black Panther’s motif- into each of them!

This iconic collaboration was carried out through their ‘Inner Hero’ brand campaign. The mission was to encourage people to embrace their uniqueness, resilience, and courage.

Hyphen x Mango Bite

There are very few celebrity brand partnerships that bring together two very different products or brands and come up with something new and trendy.

And that is exactly what this Hyphen’s collaboration with Parle Mango Bite portrayed! A thing that started as an April Fool’s Joke actually turned into a real-life product- all thanks to the fans who kept demanding it! Let’s take a closer look.

Kriti Sanon’s skincare brand Hyphen came into a collaboration with the legendary Mango Bite candy to launch a Lipscreen range. The Mango Lip Balm, according to the campaign, blended the perfect combo of lip care with the taste of childhood.

However, the sweet candy-like taste was not the USP of the product. The Mango Lip Balm happens to be a premium product with SPF 50 protection, and includes 2% Kojic Acid that helps brighten dark lips. Added to that, it also comes with Vitamins C and E for the ultimate nourishment.

ARKS x Lay’s

ARKS is Ranbir Kapoor’s own lifestyle brand dealing with minimalist luxury apparel that you can add to your everyday collection.

However, recently, its partnership with Lay’s to create a brand new Sneaker collection was totally unexpected! This celebrity brand partnership successfully launched a limited-edition capsule sneaker collection, where the colors were inspired by four of Lay’s popular flavors- India’s Magic Masala (Blue), West Indies Hot & Sweet Chilli (Orange), American Style Cream & Onion (Green), and Spanish Tomato Tango (Red).

Note: If you were thinking that most celeb-brands operate on hype, here are 8 celeb-beauty brands earning the highest gross revenue in 2026.

To Conclude

Successful co-branding partnerships are increasingly portraying a dynamic shift in the entire consumer perspective- that users are craving to embrace the vibe of their favorite stars through their purchases. And that is exactly what celeb-brand collabs are creating- a bridge that’s letting fans feel connected and feel that they are a part of a bigger community.

That being said, if you enjoy writing and sharing such content, we at The Business Trendz would be happy to have you! Just send us your blogs under our write for us marketing category, and if you seem fit, we’ll have you on board soon!

F.A.Qs

1. What is it called when a brand partners with a celebrity?

When a brand partners or collaborates with a celebrity, it is known as ‘celebrity endorsement’. You may also call it ‘celebrity branding’, or ‘celebrity advertising’.

2. What is an example of collaborative selling?

One of the easiest instances of collaborative selling is when a travel agency partners with hotels and airlines and offers customers an all-inclusive vacation package.

3. Which celebrity has the most sponsors?

Although this stat varied based on region and year, M.S. Dhoni and Shah Rukh Khan are the two celebrities with the most sponsorships.

4. Who is Nike’s biggest sponsor?

Michael Jordan, the superstar basketball player, is Nike’s biggest sponsor.

Amilia Brown

Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.