Wouldn’t it be great if you could simply post a job description and attract the best people for the role? Well, top talent is top for a reason. They have the best skill sets and relevant experience for the role and have too many options to choose from. That’s why you need the right strategy to attract their attention.
That’s where a recruitment marketing strategy comes in. This kind of strategy aims to promote the perks and benefits of working at your organization and attract the right people for open roles. Let’s check out the benefits of recruitment marketing.
Advantages of Recruitment Marketing:
- Bring down hiring time– Executive marketing recruiters are constantly engaging potential clients even before a position opens up. This helps you fast-track the recruitment process.
- Attract the best and brightest– When you build a recruitment marketing strategy that’s strong enough, it creates a robust employer brand that highly skilled candidates are looking to work for.
- More cost-effective– Compared to traditional methods, this hiring strategy saves both time and money in the long run
- Better candidate experience– When you use the right strategy to paint a clear picture of both the company and its culture, candidates get a positive experience. You get to build trust and loyalty from the get-go.
Tips to Build Your Recruitment Marketing Strategy:
1. Decide on the Type of Talent You Want to Attract
The best marketing recruitment agencies start building their strategy by defining a target audience. Depending on your requirements and the industry you belong to, you may be looking to attract individuals with specific skills, demographics, and long-term career goals. To understand them:
- Start frequenting communities on social media platforms like Reddit and LinkedIn
- Browse through job boards on Glassdoor, Indeed and more
- Look at industry publications often posted and visited by ideal candidates that you failed to recruit in the past.
2. Create an EVP
EVP refers to Employer Value Proposition. Think of EVP as the USP (Unique Selling Point) that distinguishes you from the competition. Think about the elements that make your organization a great place to work for.
- Do you offer a better benefits package than the competition?
- Do you present a better work-life balance?
- Do you present better growth opportunities?
- Are there any unique perks that the competitors don’t provide?
Work on your strengths and highlight them as much as possible in your EVP.
3. Decide on the Channels of Marketing
Recruitment marketing is very different compared to marketing a product or service. You need to figure out the marketing channels that are frequented by your ideal candidates. For instance, if you’re looking for a mobile app developer, apart from social media and job boards, look at development-focused question-answer forums like Stack Overflow.
You can also look at the developer communities on GitHub. Similarly, if you’re a digital marketing recruiter, frequent forums like Social Media Today, and Search Engine Land or browse through subreddits like “r/SEO.”
4. Create Amazing Content
When you’re looking to build a strong EVP on those marketing channels, you need compelling content that resonates with the ideal candidates. Content may be in the form of BTS (Behind-The-Scenes) video content, articles, blogs, and more. The content should address the pain points of those candidates and show your expertise at the same time.
Use these four pillars to create a solid recruitment marketing strategy and keep refining it until you have one that automatically creates a talent pipeline for you to choose from.
Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.
