SEO experts and digital marketers are well aware of the importance of a technical SEO audit. However, doing that manually is a tedious and time-consuming process. Fortunately, the market is full of great technical SEO tools. However, which one is best for you?
Best technical SEO audit tools for your business:
1. Screaming Frog SEO Spider
Screaming Frog provides one of the best SEO audit tools in the market. Technical SEO experts swear by it and for good reason. The tool allows you to identify technical errors like:
- Duplicate content
- Broken links
- Broken redirect chains
- Missing meta, and more
If you have a large e-commerce store or informational website with thousands of pages, Screaming Frog allows you to perform technical SEO audits with a click. While the premium version has a lot of advanced features, the basic version is also renowned as a free SEO audit tool.
2. Semrush Site Audit
Semrush is an all-in-one SEO tool with a stellar reputation among digital marketers. Its technical SEO audit toolperforms over 100 checks for an audit and helps you identify all kinds of errors and factors that may be hampering your website’s performance, visibility, or search engine ranking.
It identifies:
- HTTPS errors
- Invalid structured data
- Orphan pages
- Helps identify pages that have been blocked to the search engine by the robots.txt file
- Unminified Javascript and CSS files, and more
While SEMrush isn’t free, it comes with a week-long trial period. The paid plan doesn’t just unlock access to SEO audittools, but their entire arsenal of keyword research and other tools that generate custom reports like international SEO and site performance.
3. Google PageSpeed Insights
As a small business with a website, you may be short on capital. It’s best to explore the best free options before investing in expensive options. That’s where Google PageSpeed Insights comes in. Despite its limited capabilities, it allows you to polish your digital marketing strategy.
Enter a URL into the tool and Google will analyze it before suggesting appropriate recommendations. It tracks website performance and page loading speed and lets you know how you can bring it down to engage and retain visitors on your website.
For instance, if the tool shows you a high loading time for First Contentful Paint(FCP) – a metric that tracks how long it took to render any part of the content of the page on the screen after loading the page for the first time. If the FCP time is high, you can focus on compressing images, minify Javascript, use a CDN (Content Delivery Network), and take other measures.
It can be a viable free tool for SEO audits for small businesses and organizations with limited resources.
4. Ahrefs Site Audit
Apart from SEMrush, Ahrefs is another titan among SEO tools and it offers one for technical audits as well. Ahrefs doesn’t just detect errors in its report but categorizes them effectively along with helpful charts. Its user-friendliness flattens the learning curve for amateurs and allows them to implement the findings in their SEO strategy. If Google’s crawler is the most efficient one on the market, Ahref crawler comes at a close second. This enables them to offer a white label SEO audit tool that can be scheduled to generate custom reports and run exactly when you want it, even when you are on vacation away from the screen.
I hope these tools arm you with the right insights to optimize your blog and improve your search engine ranking. Moreover, all of these tools come with at least a week-long trial period to test them out before committing to any of them. Otherwise, you can always rely on the services of digital marketing experts as you use your expertise on growing your business.
Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.
