Optimizing Your Online Store: Best Practices and Pitfalls in E-Commerce SEO

If you own an e-commerce store and wondering whether SEO is of any good, step back and think again. Over 80% of customers conduct online research before purchasing and around 70% of those clicks reach the first few search results. So, your website will have a greater chance of being found in the SERPs when you optimize it and make it search-friendly. It also helps in enhancing the visibility of your webpage or website and makes it more accessible for online users. A majority of website traffic comes through search engines. So, you need to know what the best strategies of SEO should be for your store and stay away from those that you must skip.

Let’s get started with the best practices and pitfalls in e-commerce SEO:

Best practices of e-commerce SEO strategy

Keyword strategy

Keyword research is undoubtedly the most important step, so don’t even think about skipping it. Customers usually type specific keywords to get information about certain products in search engines. So, every page of your website must have relevant or exact keywords. Imagine your e-commerce website has over 10,000 pages. Would you then need a keyword for every page? Yes, you do or optimize the most important pages at first before moving to the other pages.

Make the product descriptions unique

As an e-commerce store owner, your website will have to compete with millions of other sites selling similar products and services. What then would set you out from the rest? Writing unique, succinct, and impressive product descriptions is one way of being identified easily. Try to include relevant keywords related to your products or services and include them in the description.

Don’t miss including the customer’s reviews on your website

Adding customer reviews to your website comes with a great deal of convenience as far as SEO is concerned. With positive reviews on your website, boosting the organic ranking would be easier and more authentic. Moreover, the conversion rates would be higher as well.

Optimize the titles and meta descriptions

The Meta descriptions and titles play a vital role when optimizing the product pages. Be sure to include details like the product name, model number, brand, and other information.

Add a FAQ section

Audience is everything when you design an e-commerce store. So, whatever you do needs to sync with the audience’s perspectives. Writing an FAQ page caters to the audience’s queries and motivates them to buy your products. However, the answers must be clear and help you in making the website more efficient.

Pitfalls of SEO for E-commerce

Slow loading time

When customers visit your website, every second matters. People will not spend more than a few seconds on your website. Chances are that you will lose customers if your page loading time is slow. Ideally, the page should load in about three seconds on the desktop and two seconds on mobile phones.

Don’t copy product descriptions from the manufacturer’s site

One of the gravest mistakes would be to use the description from the manufacturer’s site. It may not be fully informative and well-optimized for search. You need to take more time to write engaging product descriptions to enhance the chances of being found.

Don’t stuff the pages with keywords

Adding keywords is important but stuffing it in the content would be a bad thing from the point of view of SEO for e-commerce. If you go on adding keywords in the content, it would not help. Instead, try to use the exact keywords that they are likely to search for when reading your webpage.

So, get started with honing the SEO strategies for your store and give your customers a compelling reason to purchase your products and services. Building your brand won’t happen in a day. It may not lead to immediate results but allow the customers to trust you.


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