As consumer behavior continues to change and heavily favors online activity, you’re more likely to find new buyers on the web. That’s why it’s important to attract more potential customers by increasing the visibility of your online store. Social media is a great tool to accomplish that goal Here’s how you can harness social media to draw more traffic to your e-commerce store.
Content that works in web blogs and on your website won’t work on social media. Everyone is competing for attention and you need to be crisp and relevant to stand out. Posting the right way on social media is an art. Do too much of it too often and the social media platform would not promote you to more users.
Keep your posts crisp and don’t go overboard with hashtags to jump up on a trending topic. Moderation and consistency are key when you post on social media. The consistency shouldn’t just translate to posts, but also to the images you use. They should have the same theme, brand colors, and style that helps your customers connect with your brand at a glance.
When it comes to advertising, your ad dollars are best spent on social media. With billions of users and average ad prices decreasing consistently, you get the most bang for your buck when you buy ad space on social media. Moreover, the powerful targeting tools at your disposal help you reach the right customers. It’s also important to reach the right audience. For instance, video, image, and carousel ads catered to your target audience can increase brand awareness.
Optimizing your social media page also boosts your position on the search results. Start with the banner page and profile picture and upload high-quality images that fit those dimensions. Different social media platforms have different image requirements. So, you need to create several images of different sizes while maintaining the same theme and brand value.
You should also use keywords in the description or “About Us” section and add links to other social media pages of relevant brands. Don’t be inconsistent and fill up all the sections while updating all your social media channels regularly. For instance, if you update your contact number on Instagram, make sure to do it on Facebook, Twitter, and LinkedIn.
You can’t just post on social media and hope for more traffic. Social media allows you to engage with your followers and you must leverage that feature to its fullest. Encourage users to comment on your post, reply to them, conduct polls on your page, and focus on audience interaction in every way you can to increase credibility and trust. You can hold a contest for your most loyal customers and host giveaways for engagement spikes.
After you use these tips for increasing e-commerce traffic with social media, make sure to measure their performance. Use Google Analytics and other such tools to measure new traffic to your website and figure out which social media channels are sending the most traffic to you. That presents you insights to improve your overall strategy and get the most out of your marketing budget.
Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.